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When Star Games star Li Ning shoe edge strategic first step in China to catch up with the Nike brand 2006-08-22 14:49:33 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close & nbsp; & nbsp; & nbsp; With the sports stars to enhance brand value for the Chinese sports enterprises, just on the road & nbsp; & nbsp; & nbsp; August 14, China's leading sports brand Li Ning and the NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10 million to get O'Neal in China's right to speak. The next few days, O'Neill wandering Beijing, Shanghai and Chengdu three cities, Li Ning pocketed the face. Li Ning and O'Neal together, the Chinese sports enterprises with sports stars to enhance brand value has reached a new height. In fact, many Chinese enterprises are in the use of sports sports stars to enhance the brand, but the real success of the operation is not much. & nbsp; & nbsp; & nbsp; Li Ning initially for his company to speak & nbsp; & nbsp; & nbsp; Li Ning founder Li Ning is one of the brightest sports stars China last 1980s, he worked in the 1982 World Cup gymnastics competition, one person won all seven titles of 6 , it is regarded as a miracle in the history of world gymnastics. Subsequently, he won three gold medals at the 1984 Olympic Games. He habitually refers to him as gymnastics prince, but gymnastics prince planted in the 1988 Seoul Olympics, and that the Olympic Games, Li Ning crop failure. & nbsp; & nbsp; & nbsp; and unexpected is that Li Ning announced his retirement soon after began to get angry at the mall. In 1990, Li Ning sporting goods company announced. By virtue of their position in the sports arena, Li Ning gradually won the favor of consumers. It can be said that, initially, the Li Ning Li Ning company actually carries spokesperson duties. & nbsp; & nbsp; & nbsp; Li Ning company was established in the first 10 years, Li Ning, the Chinese delegation has been mainly rely on sponsorship to attend the Olympic Games, Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the delegation of Chinese Olympic Games, Asian Games and the delegation of the Chinese gymnastics team is Li Ning's image endorsement. & nbsp; & nbsp; & nbsp; international brand Li Ning breakthrough is sponsored Gymnastics Association from 2000 began two years later, Li Ning, the Spanish women's basketball team to participate in the 14th World Women's Basketball Championship provides one-piece racing suit . Two years ago, the Olympic Games, Li Ning sponsored the Spanish men's basketball team. & nbsp; & nbsp; & nbsp; early last year, Li Ning and the NBA signed on as the official NBA marketing partner. NBA Li Ning became the de facto image of endorsement. In January this year, Li Ning and the NBA Cleveland Cavaliers ?????????? & middot; Jones signed Damon & middot; Li Ning Jones wearing boots expedition NBA. Li Ning brand to become the first occurrence in the NBA's Chinese sports brand. Soon, Li Ning also with O'Neal signing. It is understood that Li Ning has been eyeing two other NBA stars - Wade and Ben & middot; Wallace, and Li Ning Company has partnered with the ATP has also been aimed at the world men's tennis star. & nbsp; & nbsp; & nbsp; Obviously, endorsements Li Ning is growing up to challenge the world's top sports brands Nike and Adidas by sports stars. In 2008, the Olympic Games held in Beijing, no doubt, Li Ning company, but also an opportunity. & nbsp; & nbsp; & nbsp; Interestingly, two years later, just as an athlete Li Ning then defeated Seoul 20 years. After 20 years, if you can really sense the Li Ning brand to become a world sports brand, it also will be a miracle. & nbsp; & nbsp; & nbsp; Li Ning signed Shaquille O'Neal, the big sharks use influence to open up the domestic market, but also opened up and a channel of international brand competition. & nbsp; & nbsp; & nbsp; Linghui achievements ANTA brand & nbsp; & nbsp; & nbsp; ANTA is the first Chinese sporting goods companies hire spokesperson. In 1999, ANTA 80 million a year and the cost of Kong Linghui signing table tennis players and is considered lunatic behavior. And it is the year of bold initiative by Kong Linghui uttered "I choose, I like", the brand slowly penetrated into the minds of consumers, that when Kong Linghui is Pingqiu prince, influence can be imagined. & nbsp; & nbsp; & nbsp; However, ANTA brand has been the most widespread influence is brought to you from two years ago, CBA league start, then they hire, including Battelle, including several CBA star became the spokesperson. & nbsp; & nbsp; & nbsp; the last two years, Anta star power through CBA greatly enhance the brand value. It is said that when Anta CBA have become sponsors because Li Ning to give up. Lining Cheng said do not know if it is Anta. The interesting is that there are basically Anta and Li Ning to hit the market by the basketball star, Li Ning, Anta is the largest competitor in the domestic brands. & nbsp; & nbsp; & nbsp; a breakthrough in ANTA future actions, they compete with Li Ning, NBA superstar also seems likely to do. ?? & nbsp; & nbsp; & nbsp; unfortunately only Li Ning and Anta & nbsp; & nbsp; & nbsp; proven, through the hiring of sports stars as Brand Ambassador is a sports brand shortcut to success. As early as 1985, when Nike was a very well-known small company, Adidas, Reebok is the brand dominated the market for many years, almost the same time, Nike and Adidas sneakers air cushion technology invention, Nike find a great opportunity and Michael Jordan signing, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands. & nbsp; & nbsp; & nbsp; But now it seems, only domestic sports brand Li Ning, Anta and more successful. Pick although hired a "God of War" Liu Yudong as the spokesperson, but has not been a new breakthrough in this regard, Liu Yudong retire after this year, but suddenly abandoned Liu Yudong. In addition, Conway, Ray-speed, Kinglake and other sporting goods companies have hired the spokesperson, but in general the spokesperson is basically fixed a person, not to make a change with the decline in influence of the athletes. Such so-called spokesman loses its meaning. & nbsp; & nbsp; & nbsp; deerhui, Mingle, Meike, flying grams, Xidelong, special steps such as a lot of sporting goods companies hire the actress as the spokesperson, but it seems very limited. 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Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130Although we have seen earlier multi angle Nike LEBRON spy 13, but when it formally meet with us, I am afraid that no one would think of the original LEBRON 13 is so strong and aggressive. This little emperor Lebron? James officially released his new boots, Nike LEBRON 13, the lock will be fit and dynamic cushioning to be made one, his power and speed with each other. The design of LEBRON 13 reflects the origins of James and his hometown, Akron, Ohio. Each color has a unique and distinctive elements, distributed in five parts: shoes, heel, top tongue tongue decorative labels, Nike brand logo and medial heel. Each color through the outsole material and is located at the toe and heel tag on James's personal logo and other special details, to pay tribute to James. ? ? configuration, LEBRON three performance advantages as follows: 1. 13 strong ventilation, such as socks like joint flexibility and locking; breathable mesh shoes bread wrapped feet, Flywire fly line technology to provide dynamic and natural good adaptability and excellent fit locking. 2. Hyperposite material to provide regional impact protection, and the collar of the shoe on the foot of Hyperposite material strong enough to adapt to James in the fastest speed when the torque. Hyperposite material wrapped feet, while maintaining the flexibility and protection at the same time, enhance the durability and support. The asymmetrical shoelace system on the vamp enhances locking and foot control. The maximum of 3. Nike Zoom Air air cushioning unit explosive force, from 1995 through Air Go LWP by Nike made its debut on the basketball court, provides superior cushioning and explosive force of Zoom Air for the basketball movement and countermeasure. For Lebron, an athlete like James, he runs 12 miles from the field all season. His basketball shoes must have excellent slow vibration performance and comfortable enough. In addition, LEBRON 13 Nike Zoom Air of hexagonal air cushion unit is used for the first time in LEBRON 12 the size and position of the upgrade. So sparkling performance will help James lead the audience in the new season. ? ? LEBRON 13, Written, in, the, Stars, adult and teen editions will be on sale at designated retail outlets and Nike.com in Greater China starting October 1st. Then, Cleveland will face the Chicago in the opening season of the new season, which represents the journey of James's new season, and the LEBRON 13 Away will be on sale in October 31st. 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It is reported that the number of shoes for 631767-003, interested friends please pay attention to the follow-up reports. source: flightclub sale / Air Jordan 10 "Green Glow", and street big coffee joint / Nike SB X Nigel Sylvester do not note Dunk High shoes comments on last article: "sale / Air Jordan 10" Green Glow next article: and street big coffee joint / Nike SB X Nigel Sylvester do not note Dunk High shoesHongkong SAR Government Statistics Department recently announced that in view of local consumer demand and tourist spending remains strong, Hongkong October retail industry to maintain strong growth, total sales rose 23.1% to HK $34 billion 200 million; after the price changes over the period, total sales rose 15%. is divided into the major categories of stores. In October this year, sales of miscellaneous consumer durables increased most, up 117.5% from a year earlier. In addition, jewelry, watches and precious gifts rose 31%, appliances and photographic equipment rose 19.6%, clothing rose 14.6%, miscellaneous consumer goods rose 12.7%, footwear, related products and other clothing accessories rose 11.3%. During the same period, sales of furniture and fixtures fell by 7.9% compared to the same period, while food, alcoholic beverages and tobacco were down by 4% compared with the same period in . according to statistics, in the first 10 months of this year, total retail sales in Hongkong rose by 25.2% compared with the same period of last year, and total sales rose by 18.8% compared with the same period last year. At the same time, the Hongkong statistics office posted a revised retail value of HK $31 billion 200 million in September, up 24% compared with the same period last year, with total sales up by 15.1% compared with the same period of last year ( ). government spokesman pointed out that retail sales continued to show double-digit year-on-year growth in October, reflecting strong consumer demand and passenger spending in the region. The spokesman said that a substantial increase in public income over the past year, coupled with the continued growth of inbound tourism, should continue to benefit the retail business in the short term. However, as the downside risks to the external environment increase, the SAR government will remain vigilant and pay attention to the impact of risk factors on the local economy and consumption. (Editor: afnhk) reporter learned yesterday, the city before the inventor Zhou Yongqian developed a self heating insole, the maximum heating temperature at 55 degrees Celsius, can last for a week, the lowest temperature is kept at 10 degrees celsius. The invention has applied for national patent. Zhou Yongqian told reporters that his self heating insole is developed in his invention of the self heating heat Steamed Rice packages based on the package, Steamed Rice heating temperature reached more than 150 degrees Celsius, the longest time up to 3 hours. But how to reduce the temperature of the insole to the acceptable temperature of the baseboard, and to continue heating, Zhou Yongqian has a lot of trouble on this issue. After nearly 100 trials and improved formulations, he eventually succeeded in setting the maximum temperature of the heat pack at about 55 degrees celsius. After about 8 hours of daily use, the daily temperature of the heating bag is reduced by 5-10 degrees Celsius, and the temperature can still reach above 10 degrees Celsius for seventh days. in order to verify the effect of fever, Zhou Yongqian will be a heating bag in hand, gently rub a few times, and then wrapped in the middle of the thermometer. 5 minutes later, the reporter saw that the temperature had risen to 46 degrees celsius. More than ten minutes later, the temperature reached nearly 60 degrees celsius. Zhou Yongqian said, "now is summer, so the heating bag to nearly 60 degrees Celsius, but the temperature of the foot can still be banned, because the heating bag is wrapped in insoles, but also separated by a layer of socks.". In order to ensure the insole in the cold weather heating effect, Zhou Yongqian also deliberately put the heating bag in the refrigerator repeatedly test. "in the night to bake dry heating, because the heat moisture adsorption bag inside the shoe, dry after second days of fever effect was the best, but also prolong the heating time can use the package, in order to achieve the purpose of repeated use." Zhou Yongqian also told reporters that he invented the "self heating insole" heating process without any pollution, there is absolutely no security problems. In order to reduce costs, he will also design a hot shoe with a zipper style, each heating bag discarded, insoles can be used again and again. (Editor: admin)